4 Key Questions To Identify If You Have The Right Type Of Website For Your Business
While it is very common these days for a business, small or large, to have a website and web presence, few take the time to understand whether their site is really driving the enquiries they want. In this article, you’ll find 4 killer questions to clarify whether your current website is fulfilling the right role for your business marketing. A must read for all small business owners/marketeers.
Getting More Value From Your ContentContent is the life blood of your online marketing strategy, but are you getting the best value from what you produce? This article looks at how you can boost the value of your content.
Discover some internet marketing mistakes people make in their business when first getting started. Learn how to market the right way and make a good name.
Why Free Business Email Services Like Google Apps Are No Longer FreeThis article deals with why most of the free business email services did not find it lucrative to continue their services at no cost. We look at Google Apps, Outlook.com and a couple of others.
6 Common Problems When Starting Your Own Online BusinessThere is a lot of information around about the positive aspects of starting your own online business, but there are a few problems that a lot of new online entrepreneurs experience. To help you avoid these issues, here 6 common problems and solutions than can crop up when you start an online business.
5 Best Social Media Tools on the Market TodayWhether you want to find new customers or you need a way to manage your existing audience, it’s important to have the right social media tools in place to keep your business running. As social media channels diversify and people turn more heavily toward this form of advertising, you’ll find more products available that can help you manage your online presence efficiently. Check out these tools that can increase your online success, starting with the beginner’s basics up through the expert’s instruments.
Retargeting is designed to re-engage your previous website visitors by displaying customised advertisements to them that are relevant to the products and pages they previously viewed on your website, as they browse other sites.You may be considering incorporating retargeting in your marketing strategy and questioning whether or not it is worth it. This article presents the key advantages and disadvantages of retargeting and whether it should be considered part of your overall marketing mix.
Internet Marketing – Is It Necessary?Internet Marketing or Online Marketing depends a great deal on the methods and strategies adopted by businesses to advertise, promote and market products and services. There is no doubt that the Internet has completely changed the way data is shared; this single factor has profoundly altered the impact of online marketing vs. traditional marketing.
Interactive Marketing Helps You Win Friends and Influence PeopleWhether you are a business professional or a regular, everyday internet user, you have undoubtedly felt the reach of online marketing. Because today’s competitive business environment mandates an online presence, companies and business managers alike understand that in order to reach their customers where they are, it is essential that the same attention that is given to traditional advertising mediums be given to online marketing strategies as well. SEO, PPC, backlink and CTR are terms familiar to most business professionals, however, a plethora of online marketing terms and strategies may be equally unfamiliar to them.
Book Trailers for ReadersVarious platforms can be used in a marketing strategy to spread the word about your new manuscript. One of those platforms is creating book trailers for readers.
Private Equity and Digital Transformation – Creating Value Through VisionThe Holy Grail for private equity is to find a business you can grow rapidly and profitably. One area of growth that private equity (and everyone else) cannot ignore is the power of Digital Transformation. OK, that sounds a little like the start of a super-hero film but give this a moment. Actually, a superhero doomsday setting isn’t that far off the mark. It’s a fact that a huge number of businesses are not prepared for the digital age. They don’t have a digital strategy and they are going to begin to fail more frequently, more rapidly as all aspects of digital marketing and digital buying continue to be felt. So what does that mean for private equity firms?
Successful Internet Marketing Strategies For Small Business OwnersYou’ve designed a dynamite website, applied good search engine optimization strategies and have used most of the standard advertising mediums. Despite all that, you feel your traffic isn’t where it should be and your business isn’t growing as fast as you would like. If you want to fine tune your strategies and go beyond “business-as-usual,” read this article. It will give you tips not usually found when searching for internet marketing strategies to grow your business.