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Why Digital Transformation Is Private Equity’s Sharpest Tool

Private equity groups are always looking for the sure thing – it’s part of their culture. It’s not surprising they’ve been so slow to embrace Digital Transformation, but money is usually pretty conservative. So here’s a wake-up call for anyone in private equity – you need to take Digital Transformation seriously and make it one of the tools of your trade.

4 Content Marketing Myths That May Derail Your Mobile Strategy

The numbers are impressive: Gartner reports that global sales for tablets reached 195.4 million in 2013, a 68% rise from the previous year. Meanwhile, the number of Smartphone users has grown exponentially year on year to about 1.75 billion globally.

Business Marketing And Lead Management

You should always be marketing for your business or do business marketing irrespective of the place due to which you require a pitch which is convincing. You pitch should be good as to attract somebody’s attention.

How Website Marketing Helps Your Business

In today’s time having a website is an essentiality and it is very clear that once people visit your website and if they don’t find something relevant, then without wasting any time they go away or try some other website within the same space. It is understood that in today’s complex environment, businesses need to secure their position as an industry leader through their most effective tool, their website.

Why Copying Another Website’s Code May Be Harmful

We all have a favorite website and a favorite website design. We are impressed by some websites and also detest many. We try and incorporate what we have seen and felt about other websites, into our own web design, sometimes copying large chunks of the other websites.

3 Ways to Make Your About Page More Engaging and Profitable

This article offers quick tips to improve a business website’s conversions simply by making a few changes to their about page. All of the tips are ethical and easy to implement.

The Google Mobile Update

Google has finally released the long awaited mobile update. This article gives you the low-down.

How to Choose a Google Ads Person for Your Business

Like anything, it can be tough telling the expert from the idiot, but knowing the right questions to ask can make sure that you get the right person Obviously there’s a lot of other stuff besides these questions as these just covers the basics, but talking to someone who is brilliant at Google ads, he keeps coming across Google ad accounts that have been set up by so called experts and are just a shocking, one client had 2 different people work on his account, that £5000 was spent on in a single month… he had 5 negative keywords set up (should have been 100 as a start), he believed £3000 of that spend was completely wasted.

6 Internet Marketing Tips for Small Businesses

Does the world of internet marketing cause you endless confusion? Read on for 6 useful internet marketing tips that will help your small business to grow.

How To Deal With A Website Copycat

Due to weak laws or weaker enforcement in most countries, copyright violations are rampant across the internet. Most people do it unknowingly, while others in spite of being aware of the consequences copy other people’s website content. This article discusses how you can deal with persons that have copied your website design or source code.

One Challenge Private Equity Doesn’t Think About – Digital Presence

Private equity firms face plenty of challenges but the one challenge that PE firms don’t think about is credibility in the digital domain and a good Digital Transformation will take care of that. Before you acquire a company you may have to convince the owner or owners that you are the right fit for them. It’s their business – they want to be sure you’re going to take them further than they can get on their own, and if they give up their majority – the confidence their share is going to be worth far more when you are done. Private Equity needs a Digital Transformation.

Top Secret Business Income Funnel Revealed

Your business’ success depends on you and the actions you take to make it successful. Veteran business owners and the ‘gurus’ have one secret strategy that they have been keeping to themselves. With this one little secret strategy you will exponentially grow your income and your customer good will.

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