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In it’s relatively short life, Facebook has grown from being a way that a bunch of students found out about each other and kept in touch with their friends to an almost essential addition for any business. You can tell this with television commercials from big companies that point people to their Facebook page rather than their own website. And you can probably also tell it from your own use of this ubiquitous site.

Online reputation has gained a lot of momentum in past couple of years. With businesses operating via online media, the online reputation has become a major decisive factor.

Facebook is another avenue that marketers and entrepreneurs can reach their target audience. What’s fascinating about this is that because of the ad creation tool you can find significant niche markets. Inside I discuss how.

Twitter gets referred to almost everywhere. Which almost certainly means that in the back of your mind you know you should be doing more with Twitter. But if you still need convincing, check how many of these reasons apply to you!

OK, so you have your company but you want to show up when people are searching out your business in Google, Bing or Yahoo! There are several layers to SEO (Search Engine Optimization) and one important key ingredient is using image descriptions to enhance your business’ visibility.

In this article I am going to discuss how to make sure that you are meeting the needs of your target market. If you are not making sales then it means that you haven’t fully understood exactly what your customers are looking for.

In this article I am going to discuss the various ways that people purchase something online. If you don’t understand the reasons why your potential customers buy or why they buy then you won’t be able to offer your own products it in a way that will entice them to buy!

Here are two very important article marketing tips you can need to follow for success in the online business. If you omit these you will be hurting your article marketing results and your business building success. So do it right or don’t do it at all!

With 2013 coming to an end, there is no better time than now to create a sound marketing plan for the new year. Before you do this, don’t overlook making a “final push” over the last few weeks of December. Even if your company is not the type to typically benefit from holiday sales, there are marketing strategies you can implement during this time of the year.

It is best to analyze how brand awareness as a guerrilla marketing technique can contribute to your brand being recognized by prospective customers. When you look at your brand and how it may influence people either in a positive or negative way, note that as a company or business, you are up against companies who offer the same type of services or products you currently have. They may already have created an awareness of their particular brand through using social media such as Facebook.

YouTube is everywhere (or at least it seems to be). It’s generally acknowledged to be the second largest search engine, eclipsed only by it’s owner Google. And videos from it regularly show up high in the normal search results.

LinkedIn is for business what Facebook is for consumers. It’s the “go to” place that professionals will search first, often before they look on Google and almost always before they pick up the phone.