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The phrase “content marketing” is a business buzzword – and rightfully so! It is one of the most critical components of attracting and retaining customers. However, many companies do not understand content marketing – they think it is all about creating Facebook, Twitter, and blog posts and then calling it a day.

Online marketing is the best way to advertise the products and services sold by your company. You need an expert: one who can plan the right strategies for marketing your services online, and one is an experienced blogger, able to create meaningful content for your business.

Online marketing is one of the best and cheapest ways to advertise your business. Such companies do everything in their power to increase your webpage’s ranking on search engines. Google and Yahoo are the most popular search engines followed by Bing, Ask, AOL Search, Wow, MyWebSearch – the list is endless!

Search Engine optimized content does not mean that you need to compensate on the quality of content. To improve the ranking of your website in all the major search engines, create SEO content that integrates all the important factors like user experience, alt tags on images, site structure, site maps and many others.

It might seem, like a clever way to get new business. Show them their current company is bad and that yours is better. Let me show you why it will not work.

Nowadays, even webmasters who own a simple blog want to sport the https:// in their URL without any concrete reason. However, having an SSL certificate even if you don’t need it, doesn’t do any harm to your website. This article explains the hype about the SSL Certificate and whether you need one for your WordPress website.

If you want to effectively build a team within your online business you need to stop openly ‘recruiting’. You can build your team without forcefully selling your product.

Shiny object syndrome is a disorder affecting millions of marketers around the world. The symptoms include an infatuation with using certain keywords, trends, or channels promising thousands of new conversions. Those suffering from this affliction may also experience a nagging feeling in their head to pull out the company credit card for the latest and greatest new software or services.

Generally, marketing conferences are held for one day only. However, there are times when these conferences are for extended periods of two to three days. For such conferences, people are invited to stay over in reserved hotels so that they not only attend the conference on the first day, but remain there for as long as it lasts.

You may be an amazing content writer but that does not mean that whatever you write will get approved. As per different marketing conferences held to discuss about content and Search Engine Optimization, there are certain things that you need to remember and consider before writing an article so that you are able to have something that deserves to be read by the audience online. Following are the five most important things to remember in order to have your content approved by the website or client you are writing for…

This article points out the differences between online marketing using the traditional competitive ways vs new ways of internet marketing with cooperation among team members. Introduction to an online income guarantee system included!

In today’s day and age, a growing number of small business owners are turning to social media to prospect for clients. While some are more successful than others, there is always time to make changes that can lead to better results.Last week, we discussed the many ways to find prospects via Twitter.