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What’s Art if not the purest form of communication? And what do marketers always proudly proclaim to put front and centre? The story; the communication with the audience! Why then do we constantly hide our own art behind opt ins, paywalls, or low dollar offers?

A few short years ago you needed a “coder” or “programmer” for professional website building. The amount of planning, expertise, time and cost that it took to build a professional website was outrageous.

Membership Sites are powerful. They allow you to package your information products and services.

When you can take your typical sales process of selling one-to-one… … And flip it on its head and sell one-to-many. Congrats! You have successfully employed leverage in your business.

Marketing in the digital space has evolved immensely over time. There has been an explosion of new processes, new communication technologies and new marketing channels to advertise and promote your business.

Copywriters are constantly telling you that the most important word you can use in your copy is YOU. And to a large degree that’s true. But NOT always.

A testimonial is a value add-on to websites in today’s technology environment where speed and support are key elements. A testimonial helps in assessment of the above parameters for the end users. It is easy to identify a dishonest testimonial just by going through the value of the content; therefore utmost caution has to be adhered in posting honest testimonials. The information that is updated in the testimonial need to point the product based data that helps the administrator to rectify issues relating to quality of product or services. Information that is updated needs to be informative and innovative providing insight of other up sells that the merchant offers. For example “the product is good and we will buy again or the service is good, we will work with them”, this testimonial says nothing about the quality of the product or level of service offered and as to why someone should use the company that the testimonial is talking about.

That’s a huge ‘HUGE’ because it has been noted that while the technological industry is absolutely booming as it is consistently coming up with new applications and features, the event industry is struggling to keep up with that pace, and the only tech-y stuff organizers are really comfortable with includes Facebook, Twitter, and YouTube. So, here are five digital marketing trends that event presenters could use efficiently in order to enhance their marketing strategies.

More and more small businesses today are using online business directories to their benefit. If you run a small business, you likely spend a great deal of your time thinking about your marketing plan. online business directories can be a great addition to your current small business marketing strategy. online business directories can help your small business expand its website traffic, increase the likelihood that your website will be found by interested visitors and increase your bottom line. If you haven’t taken a look at online business directories and considered how your small business could use them to increase its market presence, then now is the time to start!

Internet marketing refers to those marketing efforts that can be used to drive the sale through e-commerce. This is very important to make your brand in this competitive world.

New websites and social media profiles are being created every day. The competition between brands, companies and bloggers is getting more and more fierce. The aim of the article is to show the way to be visible online.

The article deals with how people see and engage with your content and how you can make people share more of your content on their own social networks so that you can increase your reach and get more consumers organically to your website. Marketing is the key component of any business. When it comes to the digital playground, content becomes the king and thus, content marketing is something that every online business owner deals with.